The Plenty 20

By Anuj Desai, Dan Fost, Liz Galst, Tobin Hack, Jessica A Knoblauch, Alisa Opar, Sarah Parsons, Mindy Pennybacker, Victoria Schlesinger, and Jessica Tzerman

The Plenty 20 logo designed by Hinterland

Frederick Kirschenmann
Kirschenmann is a driving force in sustainable, mindful agriculture. A farmer, philosopher, and third-party organic certifier, he helped set the standards for the US Certified Organic label launched in 2002. His latest undertaking is a label identifying family-farm products grown with environmental and fair labor standards, with full transparency at every step—from farmers to retailers, chefs, and consumers. The slogan: Food you can trust, from people who trust each other. 

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Issue 25

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