Style: Mr. Clean Hair


Aveda gives it up to the boys


By C.K.




Men tend to fall into two categories: those who are content to use bar soap to wash their hair and those who pamper their strands with deep conditioner and styling wax—but hide the evidence (those girlie bottles) under the sink. For the latter group, now there’s Aveda Men, a new natural hair care line especially designed for men’s scalps, which are thicker and more prone to oiliness than women’s. The line of shampoos, conditioners, and stylers adds moisture, which actually combats excess oil (because when the scalp is dry, oil production goes into overdrive), and each product contains a blend of plant-based ingredients that calms itchiness and irritation. A range of styling products, from a strong-hold pomade to a thickening grooming clay, are available to complete that perfectly tousled I-didn’t-do-my-hair-it-just-looks-this-way-naturally look. Plus, Aveda, ever the good green example, is offsetting energy use at the factory where the products are manufactured. And the packaging—made from post-consumer recycled plastic and printed with soy ink—screams “manly!” Finally, guys can leave the bottles in full view with no shame.

Issue 25



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