Style: Critical Mass



By Starre Vartan



Victoria’s Secret has debuted tees, robes, pajamas, and sleepshirts in organic cotton produced in Burkina Faso, where cotton growers are primarily women. Hopefully they don’t make the lady farmers wear g-strings, but hook them up with more sensible bikini undies instead. But seriously, employees at Vicky’s report that the company is committed to going green, issuing regular internal directives (about what exactly remains a Secret) for how workers can make stores more eco-friendly… Physicians Formula Organic Wear makeup comes in a paper compact or recyclable packaging; is made with organic ingredients (checked by Ecocert) and without synthetic preservatives or fragrances; and is guaranteed cruelty-free. The powdered bronzer is a standout, the tinted moisturizer goes on smooth and blends perfectly, but the brand betrays its drugstore provenance with too-yellow concealer and limited hues … H&M continues to expand its organic cotton use in all lines, including men’s, baby, kid’s, and women’s. And it has improved organic options from last season, with flirty dresses, office jackets, boxers and tees for men—and lots of color. All of H&M’s cotton­—organic and otherwise­—is grown under the standards of the Better Cotton Initiative, which aims to reduce the negative impact of conventional cotton growing … Eileen Fisher’s eco-line includes anoraks made from water bottles, hemp tunics and wrap sweaters, and lots of organic cotton and linen separates, all with the classic, relaxed style the brand is founded upon (read: comfy beyond belief).

Issue 25



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