The Plenty 20


October/November 2008




Cover of Issue 24

Featured in this issue:


The Plenty 20


Plenty Magazine recognizes 20 businesses, 20 people, and 10 ideas


By Anuj Desai, Dan Fost, Liz Galst, Tobin Hack, Jessica A Knoblauch, Alisa Opar, Sarah Parsons, Mindy Pennybacker, Victoria Schlesinger, and Jessica Tzerman



The Whole Earth Effect


How did a publication with just a four-year run help shape a community so prolific that it went on to inspire Google, Craigslist, and the blogosphere; save six American rivers; and shape sustainable business practices as we know them today? Forty years after the first issue of the Whole Earth Catalog, this oral history of the publication, as told by those who made it and those who read it, tracks the long-lasting impact of a short-lived journal that altered the course of the world.


By Steven Kotler



Hot Pursuit


One wilderness-loving hunter makes the case for when, how, and why to hunt


By Steven Rinella



Letter from the Editor


From the Whole Earth Catalog to The Plenty 20


By Mark Spellun



Land of Plenty


By you



Ask Plenty


By Tobin Hack




Spectrum:

One Shot: Office With a View



By the Numbers: All the Environment's Men


As heads of state, US Presidents can be friends or foes (ahem, George W Bush) when it comes to environmental policies. Here's a look at the turbulent relationship between American presidents and Mother Nature.


By Jessica A Knoblauch



He Said/She Said



Tech: Sky Sprockets in Flight


By Jessica A Knoblauch



Eco-Speak: Ecopolis



The Big Picture


By Bob Eckstein



Transportation: Green-Thumb a Ride


By Tobin Hack



Art: Let's Talk About Sacks


By Jennifer Acosta Scott



Food: Go Cold Turkey


By Alisa Opar



Miss Eco Etiquette: Give and Take


By Kiera Butler



Wildlife: Mind Games


By Sarah Parsons



Cause Celeb: Green Racer


By Gina Pace



Life in the Green Zone


Lizz Winstead questions the limits of solar-powered satisfaction


By Lizz Winstead



Current:


Science: Hurricane Tamers


New technology just might reduce the roar of these vicious storms


By Victoria Schlesinger



Science: Courting Disaster


These movies make taking on Mother Nature look easy


By Jessica A Knoblauch



Science: Put a Cork In It


Winemakers look to sustainable stoppers to save cork oak forests


By Sarah Parsons



Science: Bovine Beano


Reducing emissions from methane-spewing cows


By Ben Whitford



Science: Findings



Business: Fresh Take


After a change in direction, Purfresh is embracing ozone to help address global food shortages, tackle salmonella outbreaks, and keep organics better longer


By Dan Fost



Business: Bag to the Grid


Composting's rising popularity nationwide spurs demand for another kind of environmentally friendly bag


By Dan Fost



Tech: Green Streets


A major oil-producing country is building the world's first ecopolis


By Ivan Gale



Tech: Plug-Ins vs. Hybrids


Adding renewable energy to the grid will make PHEVs cleaner


By Jessica A Knoblauch



Tech: On the Drawing Board


By Jessica A Knoblauch



Tech: Patent Watch


By Jessica A Knoblauch



Activist in Residence: Bill McKibben


Bill McKibben envisions the first year in office for our next Climate Change President


By Bill McKibben




Living:


People: Matthew McConaughey


8 Questions for the sometimes naked bongo player whose new movie pushes the limits of green lifestyle


By Victoria De Silverio



Travel: Paradise Lost?


A chain of untrampled Indian islands prepares for eco-minded development in hopes of becoming the next Phuket


By Dave Zuckerman



Going Places: Mexico City


By Tara Fitzgerald



Food: Say Raw-Milk Cheese


The debate raging over the legality of raw milk has dairy lovers worried about raw-milk cheeses. Will Parmigiano go under Prohibition? Not if the Raw Milk Cheesemakers' Association can help it


By Nathalie Jordi



Food: Seasonal Sippers



Food: The Darkness


Black is de rigueur for all things hip - cars, magic, the classic urban wardrobe. But what about food? Inspired by Halloween, we sought out the coolest ebony-tinged edibles for the perfect spooky feast


By Jessica Tzerman



Food: A Conversation with Carlo Petrini



Food: Farm to Fork with Dan Barber


The architect of a satisfyingly complex dinner faces the ultimate turkey conundrum: heritage or conventional bird? One thing he is sure about: his delicious down-home solution for leftovers


By Dan Barber



Home: Winging It


For Daivd Hertz, sustainably minded work starts with site-specific design and ends with nontoxic homes that are plug-in ready


By Amber Bravo



Ins & Outs: Flatpak to the Future


By Heather Wagner



Trash to Treasure: Strap In


Max McMurdo, the force behind British eco-design company Reestore, transforms a discarded deckchair frame into an edgy upholstered lounger


By Max McMurdo



The Green Fiend


Annemarie Conte dares to go plastics-free for a week


By Annemarie Conte



Style: Elements of Style


By Starre Vartan



Style: Natural Selection


By Alexandra Zissu



Style: Critical Mass


By Starre Vartan



Style: Take Two


Your feet will thank you: Morph those kitten heels you love but never wear into fabulous flats, and you'll be able to walk instead of driving or hailing a (carbon-belching) taxi


By Starre Vartan



Style: Quote


By Miguel Adrover



Green Media


New Reading and film for the ecophile



Green Gear:


Industrial Evolution


Cradle to cradle, closed loop, upcycle, recycle—whatever you call it, the paradigm has shifted in the business of making stuff. Everyone from furniture makers to tech creators to textile artists is focusing on effective design, environmental impact, and material conservation. Companies are creating products that can be used again and again or that will simply expire without a trace at the end of their lifetime. And many have implemented take-back programs, recapturing used items from consumers and integrating them into new products. The following nine examples represent what many see as the brighter future of industrial production.


By Jessica Tzerman



Plenty Labs:


Reviews: Mane Attraction


Testing which green shampoos shine or lose their luster


By Alexandra Zissu



Your Daily Green Dose


Vitamins that separate the wheatgrass from the chaff


By Brita Belli



Behind the Wheel


Honda Civic Hybrid


By Stuart Schwartzapfel



Seal Watch: Added Value


By Nathalie Jordi



Green, Greener, Greenest


What are the issues with food and plastic, and do you have any suggestions for minimizing health risks and protecting the planet?


By Lori Bongiorno



Best of the Rest


Lightweight


By Jessica A Knoblauch



The Last Word: Knocked Up


There are some decisions you can't base on polar bears half a world away


By Jasmin Malik Chua




Issue 25



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