Style: Be Label Smart

From the Magazine: Issue 20

Read the fine print on your natural and organic beauty bottles.

By Mia Owen

Photograph by Anthony Verde

If you’re reading this, your bathroom is probably already stocked with products labeled natural and organic. But don’t assume that tells you the whole story. Unlike food, beauty products don’t need to meet government standards to include the word organic on the label. “There’s no one regulating the labeling of these types of products,” says Celeste Lutrario, director of research and development for Burt’s Bees in Durham, North Carolina. Some companies call their goods natural or organic though they contain only some ingredients that are.

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From the Magazine: Issue 20