Burning Question

What's your new year's eco-resolution?


Gary Hirshberg
CEO, Stonyfield Farm, Author of Stirring It Up: How to Make Money and Save the World

I don’t know what tomorrow holds, but I know who holds tomorrow—my kids and their kids and their kids. My 2008 resolutions are all about legacy: 1: In the 2008 presidential election, I’m voting for the planet. The candidate who earns my vote will tenaciously address climate change. 2: I’m also voting with my dollars, by supporting companies that reflect my own values on climate change (I’ll be using climatecounts.org, a nonprofit we helped start). 3: I’m taking my house off the grid by installing a solar photovoltaic system that will provide nearly 100 percent of our electricity needs.

Nell Newman
Co-founder and president, Newman’s Own Organics

This year, drought conditions in California have inspired me to look into a rain-catchment system for my roof. I was amazed to learn how much water a 1,000-square-foot roof can catch. My New Year’s resolution is to collect as much as possible for plant watering, car washing, and whatever else the city allows. Water is such a precious and finite resource that it should be used as carefully as possible.

Vijay Vaitheeswaran
Energy Correspondent, The Economist, COAuthor of Zoom: The Global Race to Fuel the Car of the Future

My eco resolution is to shout from the mountaintops the need for Americans to end our addiction to cheap oil. That will mean convincing them to raise gasoline taxes as part of a broader, economy-wide carbon tax policy, and proving to them that this will not make Americans poorer at all. I advocate a revenue-neutral carbon tax. Ordinary folks can keep money in their pockets while changing incentives toward clean energy, creating a level playing field for the first time.

Issue 25

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