Traceability 101


There are some things you'll never know, like how your father really met your mother, what the "secret ingredient" is in your best friend's addictive brownies, or the amount of waste American consumers create with each purchase. Fortunately, on that last one, Patagonia's got your back. With its online Footprint Chronicle, you can track, from design to delivery, your carbon footprint on certain products, ranging from a fierce strappy dress to a go-to polo shirt. While the product line is limited, the site literally gives you the good, the bad, and an overall eco-evaluation. Superimposed over a map, this info is definitely the eco-411.