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3940

"Crunchy" is a fighting word in some eco-savvy circles. However, it's deliciously accurate in describing Nature's Path's new Organic Smart Bran with Psyllium & Oatbran, a cereal you can definitely feel the good vibrations eating. Smart Bran is jam-packed with fiber and flavor, without the usual suspects—synthetic pesticides, herbicides, and preservatives. Another far out fact is that by buying the organic cereal, you're increasing biodiversity and helping keep the soil rich for future generations. You're also thinning the local landfill, as the box is made from 100% recycled paperboard and printed with vegetable based ink. Knowing your cereal is as good for your body as it is for the environment feels pretty groovy, huh?

Send your product ideas to greengear@plentymag.com.

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