House of Style


Pottery Barn’s new collection of textiles proves that, as the homewares giant likes to say, “Style is organic.” The line features bedding, towels, a robe, and bath mat made from 100% organic cotton certified by Oeko-Tex, which sets stringent ecological manufacturing standards. Interior designers desperate to achieve the natural look once had to resort to a faux-nature aesthetic, which included items like lamp shades embellished with bird silhouettes, for example, or chairs that mimic the look and touch of felled redwoods. In lieu of the real thing, they had to use the next best. Now they can refuse to settle for anything less than authentic. A home filled with products that are beautiful and environmentally friendly: There’s nothing unnatural about it.