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That's the Spirit


It’s been seen alongside celebs at all of LA’s late-night hotspots—Le Deux, Sunset Tower, Winstons—and no, we’re not talking about scantily clad groupies. Founded this past summer by two former investment bankers, VeeV is the world’s first Acai spirit. Harvested from atop the palm trees of the Amazonian Rainforest, Acai (pronounced ah-sigh-ee) is packed with 57 percent more antioxidants than pomegranates or blueberries and has 30 times more heart-healthy anthocyanins than red wine. Best of all, this sweet mixture of berries, prickly pear, and the Acerola cherry promotes green initiatives: VeeV uses sustainable packaging and a distiller that relies on 25 percent wind power, conducts annual Green Audits, and donates one dollar from the sale of every bottle to the Rainforest Action Network and Sambazon’s Sustainable Acai Project. Cheers to never feeling guilty asking the bartender for just one more cocktail!

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Issue 25

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