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Calling All Greenies


Thanks to Working Assets’ carbon-neutral cell phone plan (the first offered by a US mobile phone company), being all talk translates into some serious environmental action. When you sign up for Working Assets Wireless service, the company will purchase 10 tons of carbon-emissions offsets from Carbonfund.org. Working Assets also donates one percent of all charges from its wireless, credit card, and long distance services to non-profits like the Natural Resources Defense Council (NRDC) and the Union of Concerned Scientists, so you can be sure your almighty dollar goes to some mighty good causes. For those looking to go the extra mile, Working Assets has also partnered with Collective Good to recycle used phones, and to provide customers with the option of purchasing a phone made from refurbished handsets. So go ahead, rack up those calls and fight global warming.

Send your product ideas to greengear@plentymag.com.

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Issue 25

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