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Reduce, Reuse, Replay


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Still searching for the perfect pair of jeans? Italian label Replay just launched a limited-edition line of eco-friendly designer denim. Their organic cotton blues are stitched with organic thread, packaged in recycled paper, and featured in green-themed window displays. And while Replay couldn't resist a few crunchy details—like vegetable-tanned leather buttons fastened on with twine—the overall effect is decidedly glam. Every pair is hand-washed with abrasive stones and essential oils for a laid-back, lived-in look. Some might even call it perfection.  –Erika Villani