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Rock the Green Cradle


Pottery Barn's brand of country beach-house chic is as ubiquitous in American homes as its constantly updated catalogue. So, it's a sign of the times that the company is jumping on the green bandwagon with its Pottery Barn Kids Naturals Collection, a line of baby clothes and accessories made from 100-percent organic, unbleached cotton. Though the collection only consists of a few products right now--the snuggly-soft Hooded Bath Towel and the adorable Spa Plush Bear are our favorites--the company plans to add more baby clothes, blankets, towels, and bath mats later this year. Nothing like starting 'em young.

Send your product ideas to greengear@plentymag.com.

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» Lean, Green, Mainstream from The Current
Years ago, the phrase “green business” conjured up images of  cute, little boutiques and small, environmentally-minded retailers.... [Read More]

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