The greening of Fox and Wolverine; Robert Redford and Edward Norton save the wilderness


As Arnold Schwarzenegger, “Governator” of California, endorsed sweeping environmental laws to cut emissions and President-elect Barack Obama chose his eco-team last week, the movie biz touted its sustainable initiatives at the “Hollywood Goes Green Conference” in Los Angeles. Though no celebs attended the event, reps from NBC, Walt Disney, and Sony spoke about their eco-efforts. But the real star of the show was the Fox network implementing many measures, from cutting bottled water to renting recycled reusable red carpets and donating solar panels to schools. Who would’ve thought conservative old Rupert Murdoch would commit such company-wide environmental policies in his media empire?

General Motors sponsored the conference, giving test drives in its Saturn hybrids and a new fuel-cell vehicle. Meanwhile, southern Republican senators took a shot at organized labor, nixing a Congressional bailout loan to Detroit’s Big Three. Will we ever get to see the Chevy Volt on the road?

Seems New Zealand film production is onboard with sustainable filmmaking. The third part of the X-Men trilogy, the upcoming Wolverine, directed by and starring Hugh Jackman (now in Australia) diverted 92 percent of its trash from landfill. Hello, Hollywood producers? No more excuses why it’s too difficult to go green.  

Eco-friendly Ed Norton, spokesman for the Maasai Wilderness Conservation Fund, attended a fundraising event last week appropriately called, “An Evening with Edward Norton and Friends at Christie’s New York.” For every celebrity to sign Dewars’Signature Book of Expressions,” the distillery will donate funds to the nonprofit’s effort to preserve the Maasai lands in Kenya and assist its people. Norton also teamed up with jeweler Cartier to match funds with sales of its green “Simba” bracelet to protect the area’s wildlife. I’ll toast a blended scotch to that.

Robert Redford sent out a red-hot letter last week on behalf of the NRDC Action Fund asking for support in stopping the Bush administration’s plan to allow gas and oil companies to plunder Utah’s precious Redrock wilderness near Canyonlands and Arches National Parks. The land-grab auction scheduled for Friday will be tough to reverse once the giveaway of rights happens. “In my mind, this theft of our heritage goes beyond the cynical -- it's criminal,” says the actor/activist about the “parting shot, to destroy our legacy of public lands for short-term gain.” Read the details and register your opposition before December 19.

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