Fur-free Fashion, Sheryl Crow's Bag and NBC Bags Pickens' Plan

Fashion Week hit NYC with a Be EcoChic event hosted by Adrian Grenier (Entourage and Planet Green’s Alter Eco) to benefit the Sierra Club and sponsored by Aveeno while beauty firm Aveda kicked off the runway fest on September 4th with its 30th anniversary celebration. Launching its Green Platform with designers Rodarte, 3.1 Phillip Lim, Preen, and Alexander Wang, they’re participating in these green actions: supplying SIGG non-toxic aluminum bottles with tap water, serving organic regionally-available foods backstage, and fur-free fashion. A fleet of pedi-cabs were on-hand (and feet) for models, media and designers. Aveda’s also promoting its "Kick the Cap Out of Oceans Plastic" campaign with 100-percent recycled plastic caps.

Lindsay Lohan attended Charlotte Ronson’s fur-free show on Saturday, sponsored by the Human Society of the US. The designer joins the likes of Calvin Klein, Stella McCartney, Ralph Lauren, and Tommy Hilfiger who also took the fur-free pledge. Meanwhile PETA stormed the stage at Donna Karan’s show in protest, waving “Bunny Butcher” and “Donna: Dump Fur” signs.

Move over Anya Hindmarch and your famed “I’m Not a Plastic Bag” bags. Marc Jacobs’ eco-bags “Save My Pole” and “One Earth Once Chance” ($125 plus) and Edun, Bono and wife Ali Hewson’s design firm, has 100 organic cotton totes with a Rainer Maria Rilke poem inside ($25). Ben Affleck, Nicole Richie, and Jake Gyllenhaal have been seen sporting Edun’s sustainable clothes.

Now musician Sheryl Crow designed a special reusable bag for Whole Foods. Her “A Better Bag” costs only about a buck and supports NRDC’s Simple Steps effort to reduce plastic in landfills. Available October 15, the bag contains 80 percent post-consumer waste (four recycled plastic bottles). The design features a sketch of a tree with Crow’s words: I love my home, Planet Earth.

Oil tycoon turned television commercial star, T. Boone Pickens, now renowned for his alternative energy ads got his latest TV spot rejected by NBC. Pickens’ offending ad states that Iran is converting vehicles to natural gas, so why isn’t the U.S.?  NBC wanted proof. Seems Pickens is delving into R&D on natural gas cars. Other networks agreed to show all four spots in the campaign and after Pickens wrote NBC’s CEO that the network was denying Americans their right to info, NBC relented to air it. What ever happened to NBC/Universal’s supposed “Green is Universal” initiative?