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Celebrities and their green personal care products


As Election Day nears with the first presidential debate this Friday, Burt’s Bees opened a “voting booth” in NYC last week to support an initiative for The Natural Seal. Actress Julianne Moore rallied with an appearance in support of the effort by The Natural Products Association to develop an identifying symbol for packaging that informs consumers when items contain 95% natural ingredients.

“It’s important to me to raise my children in a healthy environment, while preserving our environment,” said Moore. “With personal care, it’s harder to know what the best choices are because many products out there say they’re natural but contain chemicals that I’ve learned to avoid.” The Seal includes natural processing, no animal testing, and packaging guidelines. Cast your vote online and win a chance for prizes including a year’s worth of Burt’s Bees nontoxic goodies. Also, on the personal care company’s website, a handy downloadable wallet card lists stuff to beware of when shopping.

Wonder if Brad Pitt’s Aloe Vera Liquid Body Cleanser from Kiehl’s gets the seal of approval?  The 100% post-consumer recycled bottle has come under some scrutiny prior to hitting the shelves in October. Some “green police” are saying the plastic pump is not “cradle-to-cradle” compliant, and find the preservatives potassium sorbate, sodium benzoate, and isoeugenol are questionable. Kiehl’s states the formula conforms to the guidelines of OECD (Organization for Economic Co-operation and Development).

The handwritten note on the label states: “Kiehl’s formulated this product to minimize the impact we have on our environment.” Perhaps the accent is on “minimize,” but the attempt to “make a difference” may be under the microscope due to the celebrity’s high profile. Pitt lent his signature to the product, with all proceeds benefiting JPF Eco Systems’ foundation for his Make It Right sustainable housing program in New Orleans.

Are split ends in store for Kate Hudson and stylist David Babaii’s Wild Aid line of eco-friendly hair care?  A lawsuit recently filed by 220 Laboratories complains its “secret” formula was snagged for cheaper manufacturing, and charges fraud and breach of contract. Hudson states she doesn’t know the outfit.

Meanwhile, model Josie Moran launched her own organic cosmetic collection with Sephora last week.