Gossip Girls, Gyllenhaal siblings, and Olympic athletes are free to be green

The dish among the new green scene features the trendy cast of the CW’s hit show, Gossip Girl. Blake Lively, Leighton Meester and Penn Badgley now star in clever video clips on CW’s Free2BeGreen website to motivate the 13-25-year-old viewers to “take a reusable mug and change the world,” “remove your name from mailing lists to help save 62 million trees,” and more. In partnership with the NRDC and Stop Global Warming orgs, the campaign takes the message onto the set by banning plastic water bottles. Among other “chick flicks,” Alexis Bledel of The Sisterhood of the Traveling Pants 2 suggests sending your old jeans packing to Habitat for Humanity for insulation in New Orleans homes.

While her brother Jake Gyllenhaal plans to open a vegetarian restaurant in LA, Maggie Gyllenhaal, of record-breaking blockbuster Batman flick, The Dark Knight, just launched the “Climate Matters Video Contest” with Brighter Planet and 1Sky. As one of the jurors, she’ll select 10 winners with the best global warning messages to be broadcast to millions on Link TV, FSTV, and online venues to incite political leaders to take action. The clips will air during a special Washington media event in October. Brighter Planet’s efforts to stop greenhouse gas emissions and 1Sky’s involvement in communicating global warming solutions to the government is a fitting collaboration. Leonardo DiCaprio’s sisters, Leila and Nadia Conners, who produced The 11th Hour, and Tia Lessin, producer of Fahrenheit 9/11, will also judge the entries. Grab your camcorder, shoot a 30 or 60-minute spot about a passionate environmental action, and upload to the website by 9/22. You might win up to $3,000 from Brighter Planet’s VISA card as well as have an impact on Congress and the president-to-be. And of course, you might even impress Maggie herself.

Though this week’s launch of the 2008 summer games in hazy China are far from eco-friendly, many U.S. Olympic athletes are eco-advocates: the basketball team’s Carmelo Anthony (of the Denver Nuggets) shot a PSA for WildAid for endangered tigers, while gold-medalist swimmer Amanda Beard did one for the plight of sharks. Soccer player Rachel Buehler and rower Tom Paradiso are among 1000 athletes who took the GreenLaces “promise to the planet.” Look for green laces adorning shoes in support of the org’s effort to leverage athletes to reduce the environmental impact—if they’re able to compete with Beijing’s notorious air pollution.


Thanks for the post, Roberta.

Just wanted to clarify that the contest is asking people to shoot at 30-60 second film.

Hopefully that is a little less daunting of a task!

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