Month o’ green media

In honor of upcoming Earth Day, everyone is greening – for the month of April, at least. Batches of magazine issues boast environmental themes. Though Vanity Fair’s Madonna cover got heads scratching, it probably received more press from the unlikely choice, especially given the Material Girl’s get-up—could those possibly be pleather boots? Nah! She’s also plastered on Elle’s eco-design issue. Glossy virgin stock seems the least of the mags’ ironies, yet Shape Magazine proudly notes it prints on recycled paper every month.

Regis and Kelly interview a week’s worth of green guests, including editors from Real Simple and Domino magazines on topics from hybrids to recycling. David Bach will chat up his book, Go Green, Live Rich. The money man is donating one dollar from the sale of each copy purchased on his website to the Waterkeeper Alliance through April 11. Other prizes and benefits include Gaiam, a sustainable products company, planting 1,000 trees for the first 1,000 sold.

This Wednesday, the 2nd Annual American Idol Gives Back charity fundraiser expects to more than triple last year's $76 million in pledges. Ellen DeGeneres hosts with Maroon 5, Miley Cyrus, John Legend, Fergie, Annie Lennox, and others performing. Bono will make an appearance on behalf of his One cause, and Brad Pitt will show up to campaign for his Make It Right Foundation, which rebuilds homes destroyed by Hurricane Katrina. Leatherhead George Clooney forked out $300K to pay for two houses.

Wal-Mart celebrates “Earth Month” with sustainable CD packaging for Universal Music Group artists including Sheryl Crow, Mariah Carey, Janet Jackson, Counting Crows, and dozens of catalog albums by Soundgarden, Def Leppard, etc. Plastic jewel cases are replaced with plantable paperboard embedded with wildflower seeds just in time for spring.

Adrian Grenier of HBO’s Entourage received the Blue Sky Award for Environmental Activism at this past weekend’s 5th Annual Vail Film Festival in Colorado.  Besides his hybrid and solar-paneled Brooklyn home, he’s signed with Discovery’s upcoming Planet Green for a series tentatively titled The Green Life. Also scheduled on the channel, Dancing with the Stars’ droll MC, Tom Bergeron, hosts Supper Club, starring celebrities conversing over a green meal at a green table in a green house. Be sure your cable operator is hooked-up this summer.

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Issue 25

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