Green goodies from the stars


The green movement enjoys a host of celebrity promotion, from endorsements to initiatives like Harrison Ford waxing his chest hair to make a statement about Conservation International (his long-time case), and Cate Blanchett investing in Sungevity, a new solar company. Some celebs live the lifestyle, like Jennifer Garner growing homegrown organic vegetables or Julia Roberts composting. Some drive alt-vehicles (Danny DeVito’s Prius and Will Farrell’s BMW Hydrogen 7) and some eco-fit their homes (Tyra Banks moving next door to Leo DiCaprio at NYC’s sustainable Riverhouse condos.)

Whether making movies (Al Gore’s apparently working on An Inconvenient Truth 2) or narrating environmentally conscious television shows (check out the Ed Norton narrating the lauded second season of National Geographic’s Strange Days on Planet Earth on PBS), actors and musicians lend their names perhaps to legitimize an organization as well as to raise awareness.


Some celebs simply stash their bling in reusable bags and wear over-priced organic t-shirts, while others donate their outfits like HeroesHayden Pantierre auctioning off her duds for Save the Whales. Others get involved in creating new products -- from the day-to-day stuff to high-end goodies, such as Ed Begley, Jr.’s own line of harmless household cleaners or Natalie Portman designing her own vegan shoe line for the Te Casan boutique.

Though these are names often associated with the environment, each week, news of a new eco-product rolls out with yet another star attached. The latest include Kate Hudson who’s released an organic shampoo and Sandra Bullock who has sustainable soy candles on the market. Bullock is hawking her “Bessence” soy-based candles, bragging about the natural floral and plant oils, lead-free wicks, and recycled packaging. With 50 hours of clean burning time, it’s practically an evaporating CFL. 

Kate Hudson’s shampoo is free of sulfates, parabens, and animal testing. The ad says: Tested on Kate – not on animals. For David Babaii for WildAid, 10 percent of the profits go to the global non-profit’s efforts to end illegal wildlife trade and protect threatened species, which is also supported by Chinese basketball star Yao Ming, Jackie Chan, and Ralph Fiennes.

Snappy taglines for Kate’s shampoo also include "Now doing something great for your hair will have a similar effect on the planet", “Great for you hair. Great for the planet”, and “It's beautiful to be good.” The producting certainly gives new meaning to the term greenwashing.