CELEBS: Film Fans take Earth Pledge


With the Oscar contenders just announced, Hollywood is a titter with the nods, including uber-green Cate Blanchett, nominated for Elizabeth: the Golden Age and Darfur activist George Clooney getting noticed for Michael Clayton. Sadly, Leo DiCaprio's The 11th Hour didn't make the documentary list with war issues predominating the themes.

Hollywood’s still hanging at the Sundance Film Festival till the 24th with plenty of green presence amidst the showings and snowing. Fields of Fuel, an “Official Selection” of the event, is a documentary all about biodiesel by director Josh Tickell who drove his “veggie van” to Park City, UT, “changing the world, one tank at a time.”

On Sunday, attendees of his VIP party included Woody Harrelson (featured in the film), Morgan Spurlock (screening his latest doc "Where in the World is Osama Bin Laden?"), and Armand Assante. Emily Blunt and Guns n’ Roses drummer Matt Soren got involved in a discussion about alt-fuels. Running on fast food French fry oil, the director’s vehicle hits the road to tour towns playing his movie. The film is carbon-neutral c/o Earth Pledge, the nonprofit developing sustainable projects from farming to fashion…  

Also making a green-tinged splash at the fest was FLOW: For Love of Water, about the depletion of the world’s water resources, as well as five flicks from Live Earth’s Short Film Series, poised to be shown at major film festivals this year. ABSOLUT Vodka sponsors the screenings through its Global Cooling program, donating a buck a bottle to the Environmental Media Association, the Fruit Tree Planting Association, and Ocean Foundation.

Between screenings, folks gathered to party and wheel and deal at lounges like the Giving Suite, hosted by the eco-philanthropy eConscious Market and the Re:Volve Apparel Project, where attendees bought green goodies with profits going to Earth Pledge, Healthy Child/Healthy World, Waterkeeper Alliance, and other eco nonprofits.

As mentioned last week, Project Greenhouse, the Lexus eco-lounge at Sundance where singer/songwriter Donovan Leitch was seen getting a massage, showcased environmentally friendly designs by a host of outfits (so to speak) like Eco-Centric, Ekovaruhuset, and the Future Fashion project from Earth Pledge. Oscar de la Renta skipped out…perhaps preparing for upcoming Fashion Week or because he couldn’t match the renewable materials of bamboo, hemp, corn, and pineapple?