Pollination, Pollution, and Pandas, Oh My!


Bee-n corrected. Conservation International (CI) stung me after a recent snarky remark about McDonald’s McGreen efforts with the org in connection with Jerry Seinfield’s Bee Movie (raking in nearly $100 million so far). Admittedly, it was a cheap shot, considering the master of fast food is involved in curbing the vanishing bee population by protecting habitat the size of 18,000 football fields.

A bee is responsible for one out of every three bites of food,” states the website prompting kids to pledge to “Bee Good to the Planet.” That’s a happy meal!  Turning its mass-marketing machine to the eco-themed film delivers a message about Bee Colony Collapse that reaches beyond the typical greenies. For a couple decades, Mickey D's has worked with CI on issues like a moratorium on soy products negatively impacting the Amazon…

Project Driveway. Last Wednesday, Disney and GM partnered to put the zero-gas/zero-emission Chevrolet Equinox Fuel Cell vehicles on Mickey’s lots to shuttle employees and celebs, a natural extension of Disney’s “emphasis on environmental conservation.” Okay, no snide comments. The parks switched to biodiesel on train rides and built a green Wilderness Lodge in Florida with low-flow fixtures, energy-efficient lighting, environmental cleaners, and recycling. “The happiest place on earth,” indeed…

More small and large-screen campaigns: Animal Planet is donating $1 to World Wildlife Fund for every vote cast for your favorite creature among 20, from hummingbirds to grizzlies, penguins to pandas. It’s easy to do, and it’s a worthy cause. Watch for WWF’s upcoming film with New Line Cinema, The Golden Compass

From the producers of the award-winning TV series Planet Earth (back on Discovery Channel), a feature-length documentary, Earth, hits screens soon. The film follows polar bears, elephants, and humpback whales over a one-year period. Patrick Stewart mellifluously narrates this feel-good flick, though the eco-message is buried, perhaps to stay upbeat. Check out the website’s "Saving Planet Earth" link for the BBC’s Wildlife Fund and conservation efforts for Ethiopian wolves, Borneo orangutans, chimps, sharks, rhinos, jaguars, red-breasted geese, and fruit bats.

 

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