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Green Wheeling and Dealing


The seventh season of 24, the Fox TV hit, announced it’s going green—from production to plotlines. Not only will upcoming episodes (due to air January ’08) focus on the threat of climate change, the series aims to reduce its consumption and emissions with hybrid vehicles, bio-diesel fueled generators, renewable energy credits, and emailed scripts and memos to eliminate paper waste. Committed to the campaign, exec producer Howard Gordon intends to eventually go carbon neutral and also hopes “to inspire our audience to look at what they can do in their own lives to help stem global warming.” Describing the initiative, the website offers eco-tips and features a PSA spot by the show’s star Kiefer Sutherland about the effort. As Fox prez and new owner of the Wall Street Journal, Rupert Murdoch greens his assets, the company-wide environmental agenda is growing sustainable show by show…

Opening weekend for the Matt Damon movie, The Bourne Ultimatum, was a smash—raking in over $70 mil, though the action flick’s mega car chase crash climax is far from its star’s off-screen driving habits. Damon, who drives a Toyota Prius and Lexus hybrid, and recently ordered the electric ’08 Tesla Roadster, told the London Times, “Driving a green car is one of the ways we can all do a little more.” While admitting he feels bad about all the jet fuel his promotional tour burned, perhaps with his box office clout, the actor can influence Universal Pictures to send a message by including the “fast as hell” (his words) Tesla in the fourth of the Bourne series, leaving gas-guzzling combustion engines in a dusty pile-up…

Responding to the trend among its clientele, the showbiz trade publication Variety now features a "Green Hollywood" edition online. Last week it linked to a story from its venerable weekly paper’s pages on the entertainment industry's "Women's Impact Report" noting a long list of female luminaries. Included among "The Green Gang” (Sheryl Crow, Laurie David, Melissa Etheridge, Julia Louis-Dreyfus) is Bonnie Raitt who co-founded MUSE (Musicians United for Safe Energy) and eco-journalist Simran Sethi, host of PBS’ Ethical Markets on sustainable business, the person who syndicated The Ecozone Project, Sundance Channel's The Green, and producer for treehugger.com…

Treehugger’s eco-website just got embraced by cable net Discovery (prepping for its Planet Green channel). Courted by over a dozen corporations, founder Graham Hill closed the hot deal for a cool $10 million…that’s some serious green…