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Eco-screens, Big and Small. Tubular.


Greensburg, Kansas is earning its name. After the burg was devastated by a tornado last May, the governor was intent on rebuilding it – green. Enter Leonardo DiCaprio who will chronicle the greening of Greensburg with Eco-Town, a new series on Discovery Network’s upcoming Planet Green channel

The NBC peacock will turn shades of green during a weeklong campaign this November, called “Universal Green,” with all programming tinged with eco-themes and news, from Today to The Tonight Show. The Office might be challenged considering it’s a paper company…

In an episode of The Simpsons series, the voice of media mogul Rupert Murdoch announced: "I'm Rupert Murdoch, the billionaire tyrant." Though politically conservative, the broadcaster is also environmentally conservative, announcing his intention for the Fox News Network and other vast operations to go carbon-neutral by 2010—in just three years. Not bad for someone who previously criticized the Kyoto Protocol. We’ll take his six-figure savings of CO2 emissions…

Speaking of…The Simpsons Movie, due for release this Friday, apparently takes on an environmental theme, though with few advance screenings for critics to confirm this. According to sources, during the film’s animated (a-hem) performance of post-punk rockers Green Day in Springfield, the band is booed while addressing eco-issues on stage. And Homer's daughter Lisa’s lecture, "An Irritating Truth," is met with indifference by town residents, yet she falls for a fellow environmental campaigner…  

On the other end of the dial, so to speak, Current TV is teaming up with the Alliance for Climate Protection – both Al Gore enterprises – launching the “:60 Seconds to Save the Earth” contest. Anyone with a camcorder and an idea for a green action is invited to create a 15-, 30-, or 60-second PSA spot. Twenty semi-finalists will be selected by Current's online viewers and MySpace's Impact channel, and top slots will be judged by Cameron Diaz, Orlando Bloom, Rhianna, and George Clooney. The deadline for entries is September 12 and the winner will be awarded a Toyota Highlander hybrid…

Last Laff: At a recent Television Critics Association event in Beverly Hills, Larry David of HBO's Curb Your Enthusiasm said about his split from wife Laurie, the environmental activist, who's efforts include Stop Global Warming, "Well, after the divorce I went home and turned all the lights on!” Ha-ha-ha.  My enthusiasm is curbed…