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Blowing Hot and Cool


Unplug: MTV launched its global warming campaign on over 55 worldwide channels last week with a batch of spots created (pro bono) by ad agencies, featuring celeb “shouts” from Cameron Diaz, Good Charlotte, Shaggy, and YouTube’s phenoms Sam and Ralph, plus other A-isters. The downloadable PSAs are free and broadcast from Trinidad to Tanzania. Per its multi-lingual website, MTV viewers don’t have to “start hugging trees,” but should go a “bit green” for a “warm glowing feeling.” Action tips include less jet flying and not over-boiling water, which don’t quite fit the 15- to 25-year-old target audience, though they could always switch their lightbulbs. How many CFLs will it take to save the planet? According to MTV calculations, if less than 1% (approximately one million) of its viewers screw in three swirls, it’s like taking 100,000 cars off the road…it’s a start…

The producer of Cameron Diaz’s Trippin’ (MTV’s eco-travel series), Elizabeth Rogers, and writer Thomas Kostigen released The Green Book today, with contributions from famous eco-tipsters, such as Ellen DeGeneres, Jennifer Aniston, Justin Timberlake, Owen Wilson, as well as Cameron’s intro…with a subtitle like: The Everyday Guide to Saving the Planet One Simple Step at a Time, the focus is on conserving resources not words…

As promised, the seventh continent—Antarctica—is on the 7/7/07 Live Earth bill with Nunatak performing—a band of scientists at the Rothera Research Station. Inclement weather at the Pole prevents other acts or attendees from participating. Rio de Janeiro, the only “free” venue, has attracted Lenny Kravitz, Good Charlotte, and others to-be-announced. If you don’t get a ticket, NBC airs all 22 hours, starting at 4 a.m. EST…The flagship of eco-fests, Clearwater Music and Environmental Festival (begun by folk singer/activist Pete Seeger in the Seventies on the Hudson River) happened Father’s Day weekend with the Cowboy Junkies, Bruce Cockburn and Leo Kottke…might take some caffeine (fair-trade, of course) to watch it all start in Australia and roll westward to the U.S…

Harrison Ford hosted Conservation International’s recent Chicago fundraiser with Calista Flockhart. The locally grown organic feast coughed up over a mil for the org’s protection of 500 million acres of land—including half of Ford’s Jackson Hole ranch. For his eco-efforts, the long-time board member is the namesake of a Central American ant (Pheidole harrisonfordi) and California spider (Calponia harrisonfordi). The Indiana Jones star isn’t bugged, but I wonder how Elizabeth Hurley likes having a London Zoo monkey named after her--a wedding gift from ex-beau Hugh Grant.

On The Late Late Show, Parker Poseychatted with host Craig Ferguson, hawking her latest film. Admitting to watching American Idol, she added: "But I love Planet Earth!"

"Me, too," said Ferguson.

"Really?!"

"Yeah…it's the only planet we have." 

Her reference to the Discovery Channel show inspired its upcoming green channel by the same name. He may have been uninterested in plugging another network, but he couldn’t escape the eco-chat, when the next night, Spamalot’s Eric Idle spoke of his wife’s hybrid…