Coca-Cola: "We don't know nothin' 'bout birthin' no polar bears!"

Should Coca-Cola do more -- or anything -- to help preserve the polar bears that have become a fixture in the company's advertising and marketing efforts?

Conservation group Environmental Action thinks so, and started a write-in campaign asking Coke to do just that. Coke replied that the company's conservation efforts are focused on bottling and recycling, and that they consider other requests for funding. EA responded again, asking Coke to use their market clout as a means of communicating the plight of the polar bear, and to influence public perception (and maybe therefore policy).

You can read up on all of this (and add your voice to the crowd) at the Environmental Action blog.

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Issue 25

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