Chinese Consumer Key to Saving World's Sharks


As the wealth of the average Chinese consumer grows, so does their taste for luxury items -- literally. In this case, the demand for shark fin soup -- once reserved for Emperors and more recently served to impress guests -- has placed dramatic pressure on shark populations worldwide.

Now, a campaign from an organization known as WildAid hopes to turn the tides and convince Chinese consumers to keep shark fin soup off of their menus.

Full story.

Link: WildAid.org

More from WildAid on Asia's endangered animal species

See more articles from Extinction Blog

TrackBack

TrackBack URL for this entry:
http://www.plentymag.com/blog-mt1/mt-tb.cgi/2538


Post a comment

Issue 25



Sign up for Plenty's Weekly Newsletter