Longtime energy bar producer, CLIF Bar, has always left a small footprint on the environment by opting for organic ingredients, improving packaging to reduce waste, using recycled products, and recycling/composting more than 80 percent of the waste generated at their headquarters.
The Berkeley-based company is now putting its own unflagging (and renewable!) energy into teaching musicians and touring bands how to scale back their effect on the environment while on the road. The company’s CLIF GreenNotes program continues to add new artists to their roster as the movement gains popularity. The first step for incoming bands or solo performers is an environmental assessment to find areas of greatest waste or eco-damage done in the process of their typical tour process.
Gomez, the inaugural band to join, made changes like reducing the idling time of their new bio diesel-fueled tour bus and using soy-based inks for written materials.
Guster powered their recent Campus Consciousness Tour with wind power and other renewable energy.
Xavier Rudd is launching a Better People Campaign as part of the CLIF GreenNotes program. Modeled after a musical tribute to all the people in the world working to improve things, the campaign will encourage and inspire people to join together and support programs and ideas that will make a positive difference.
Newest arrivals to the group are O.A.R. who request organic food backstage and provide organic cotton options for fans interesting in promotional and souvenir items.
Hot Buttered Rum have been working toward using environmentally sustainable practices since meeting on a backpacking trip in the High Sierra Mountains years ago. They fuel their tour bus, in part, with recycled vegetable oil and are outspoken advocates of the alternative fuel movement.
Garret Brennan contributes to CLIF GreenNotes in a more direct manner through the environmental message in his storytelling and songs and donation of a percentage of his sales to the Organic Farming Research Foundation in Santa Cruz, California.
Martin Sexton reduces tour waste by recycling on the bus and at the venues, as well as staying at hotels identified as environmentally sustainable.
The John Butler Trio have long been promoting social and environmental activism, creating the John Butler Seed art grant which assists numerous artists with their projects and offsetting the tour's CO2 emissions by purchasing NativeEnergy renewable wind energy credits.
Curious about what you can do to put a dent in CO2 emissions? CLIF BAR has suggestions for you, too.